If you
Nike Air Zoom Pegasus 35 Mens take a quick scan of the walls at any sneaker shop today and you’ll see mostly
Adidas ZX 750 Mujer non-leather materials. There are knit polyester uppers everywhere, all sorts of rubber and foam soles, and other things you may not quite be able to identify. The styrofoam-looking soles on Adidas’ Boost sneakers, for instance, are made of fused
Nike Roshe Run Femme pellets of thermoplastic polyurethane, engineered by chemical company BASF.For years sneaker
Nike Air Max TN Mujer makers have been turning more to these materials (paywall) for their performance benefits. It’s unlikely they’ll go back to the hot,
Nike Roshe Run Womens heavy leather designs of years ago, which means the US beef industry may need to find some new buyers for their leftover hides.For everyday shoppers, the big promise of all the technology that’s changing how sneakers are made is that it could ultimately enable brands to offer fast, fairly affordable,
Nike Air Max Vision Donne truly custom shoes. That is, not just letting you design the
Nike Air Max 270 Damen color scheme and get your initials stitched on—which plenty of brands already do—but actually get shoes tailored to the individual shapes of your feet, with your performance needs in mind, like brands often make for their pro athletes.
The idea is still some time away from becoming reality, but in a lot on the Brooklyn waterfront, Adidas is offering a glimpse of what it could look like.The German sneaker maker opened to the public today (April
Balenciaga Speed Trainer Mujer 26) what it calls the Speedfactory Lab Experience. Speedfactory is the company’s innovative, digitally enabled, highly automated factory, which lets it produce shoes rapidly in smaller batches than it previously ever could, making it feasible for Adidas to make shoes specific to different cities—or one day, it hopes, specific individuals. The whole experience is tied to the launch of the AM4NYC, a running shoe informed by and designed for New York City runners, and one in a series of Speedfactory-made, city-specific shoes it’s releasing. (The $200 AM4NYC goes on sale today at the Adidas flagship store in New York, and on the brand’s website.)The
Adidas ZX 750 Femme lab, which for the moment only runs April 26 and 27, is essentially a trailer filled with a few of the forms of data-capture technology Adidas uses to track athletes’ bodies and movements for its design process. Right now,
Nike Air Max 97 Femme people who stop in can walk through and
Nike Air Max 270 Womens get their feet scanned, or run on a treadmill in front of cameras. Their data gets saved to an online profile they create.
For now,
Nike Air Max 1 Mujer it’s mostly useful for giving you stuff to upload to Instagram, but Adidas thinks of this novel pop-up as a testing ground for how to scale the experience to a mass level. “We expect to move into
Nike Air Max 95 Mens 1-of-1 product, and have to figure out
www.rockstarbodies.co.uk a way to make that condensed,” says Zachary Coonrod, senior designer on the Futures team, which looks ahead three to seven years to help set Adidas’ course. “Ideally we’re moving to a space
Nike Air Vapormax Mujer where we can take the
Nike Air Force 1 Femmelearnings from this—not only learnings on how to build the shoes, but also how to have an experience that you can connect with and understand and get the most out of, and then be able to provide a custom service in the same way that we do to elite athletes.”
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