Under Armour has also had challenges translating its
Nike Air Force 1 Damen sponsorship of Stephen Curry to basketball shoe sales. Curry-branded shoes were dogged by poor reviews and weak sales in their first few iterations, and have never become the popular product you might think they would be given the Golden
Nike Air Max 97 Damen State Warriors star's popularity. After giving Curry a new contract in 2015, including an equity stake in the company, Under Armour hasn't had much success delivering on the promise of its most valuable celebrity endorsement. Given its solid
Nike Air Max Classic BW Donne foundation in soccer, ability to grow into new markets, and superior financials, I think Adidas is a better stock today than Under Armour.
Nike Air Max 90 Donne It's expensive, with a price/earnings ratio of 30x, but Under Armour has lost $159 million in the past year, and has a lot of work ahead improving margins and profitability in a competitive sporting goods market. For the longest
Nike Air Presto Donne time, Under Armour could do no wrong. It produced quarter after quarter of 20%-plus sales growth and seemed like it would eventually overtake the athletic apparel world.Then a series of decisions derailed the company: It began
Nike Air Max 97 Damen offering its wares at discount stores and investing heavily in wearable technology with little to show for it, and shares plunged. The whole time, Adidas churned along, offering up new retro brands while seeing its stock more than triple since
Nike Air Presto Herren September 2015.
But recently the tables seem to have turned. Under Armour released an earnings report that, while not outstanding, offered
Nike Air Pegasus 83 Donne hope for the future. Does that mean that its stock -- down over 60% from its all-time highs -- is the
Nike Air Vapormax Donne better buy today? While we can't answer that with 100% certainty, let's look at the question through three different lenses.For long-term, buy-to-hold investors, there's nothing more important to evaluate than a company's sustainable competitive advantage, often referred to as its moat. In the most basic sense, a moat is what separates one company from
Nike Dunk Sky High Donne another, and keeps customers coming back for more, year after year, while holding the competition at bay for decades.In the world of athletic apparel moats are famously narrow, and provided almost solely via brand value. For a long time, Under
Nike Roshe Run Donne] Armour benefited from a very strong brand. But that brand has been tarnished by management's choice to offer clothes at discount retailers, thus
Nike Air Max 90 Damen shedding the premium association many had with the company.Adidas, on the other hand, has recently
Nike Air Max 90 Uomo proven adept at building strong brands. The company's line of shoes and direct-to-consumer focus are landing it far ahead of
Nike Air Max 2015 Damen Under Armour in North America. Forbes estimates that the Adidas brand is the second-most valuable brand in the world, worth about $8 billion. Under Armour didn't make the list.
