Астрономический форум НЦ "Ка-Дар"
Тематические рабочие группы => Исследования астероидов и спутников планет => Тема начата: yaya2017 от 01 РТУгбвР 2019, 06:47:25
-
We live in an age when brands take calculated risks. They align themselves with identity-driven causes and Nike Air Max 2017 Femme (http://www.palmyreroigt.fr/Nike-Air-Max-2017-Femme-c-13_14.html) values that may seem controversial but are, in fact, in concert with what their customers believe.This was clear when Gillette debuted a brand voice around its "Best a Man Can Get" slogan that decried toxic masculinity and, bullying and sexual harassment. Prior to that, Nike signed the Nike Air Max 97 Mujer (http://www.verdeypaisaje.es/Nike-Air-Max-97-Mujer-c-22_24.html) controversial former football player Colin Kaepernick as Nike Air Pegasus 83 Femme (http://www.palmyreroigt.fr/Nike-Air-Pegasus-83-Femme-c-61_62.html) a spokesman. Its "Stand for Something" campaign lauded him as a Adidas NMD Mujer (http://www.annasantander.es/Adidas-NMD-Mujer-c-97_99.html)hero for taking a knee during a pre-game National Anthem.Both brand stunts Adidas ZX 750 Dames (http://www.roburharlingen.nl/Adidas-ZX-750-Dames-c-16_17.html) saw many an angered patriot, stars and stripes emoji next to their Twitter handle, pledging to never buy the razors or wear the Adidas ZX 750 Mujer (http://www.marimarruiz.es/Adidas-ZX-750-Mujer-c-10_12.html) shoes again. Still, these campaigns saw more noise from supporters than from detractors. It's also highly likely that Nike Air Max 95 Dam (http://www.pretoralarm.se/Nike-Air-Max-95-Dam-c-46_47.html) both brands had extensive data on their customers' values before pulling the trigger.
Now, Nike has doubled-down on its relationship with Kaepernick. It took his advice and decided to pull the release of its limited Air Max 1 Quick Strike Fourth of July shoe. The shoe was set for release this week to commemorate Independence Nike Roshe Run Mujer (http://www.marimarruiz.es/Nike-Roshe-Run-Mujer-c-85_87.html) Day. Kaepernick Nike Air Max 95 Damen (http://www.alberttross.de/nike-air-max-95-c-49/nike-air-max-95-damen-c-49_50/) pointed out that the shoe, which displays Betsy Ross' 1Adidas Superstar Donne (http://www.brucolimare.it/Adidas-Superstar-Donne-c-10_11.html) 3-starred flag on the back heel, conjures painful memories of Adidas Superstar Mujer (http://www.marimarruiz.es/Adidas-Superstar-Mujer-c-4_6.html) slavery for many black Americans. Others also pointed out that the Adidas Hamburg Donne (http://www.brucolimare.it/Adidas-Hamburg-Donne-c-4_5.html) flag has become a dog-whistle symbol for the growing domestic white Nike Air Max 270 Damen (http://www.alberttross.de/nike-air-max-270-c-40/nike-air-max-270-damen-c-40_41/) nationalist movement.Since this morning's announcement, the blowback and cries that Nike is un-American have been loud, despite the fact that the brand still has many Nike Air Vapormax Mujer (http://www.marimarruiz.es/Nike-Air-Vapormax-Mujer-c-73_75.html) pieces of apparel Nike Air Presto Dam (http://www.pretoralarm.se/Nike-Air-Presto-Dam-c-70_71.html) with American flags on it. Arizona governor Doug Ducey said he would withdraw all financial assistance allocated to help Nike open a manufacturing plant in the state. Fox anchor Laura Ingraham said that her family will no longer wear Nikes.
Despite the loudness of these patriots, Nike did its brand reputation a load of good listening to Kaepernick and pulling the shoes from shelves. For communicators www.jeremyleon.fr (http://www.jeremyleon.fr/) wondering what a true spokesperson partnership should Nike Air Max TN Mujer (http://www.verdeypaisaje.es/Nike-Air-Max-TN-Mujer-c-40_42.html) look like, here are some teachable takeaways.To that end, it's Adidas NMD Mujer (http://www.marimarruiz.es/Adidas-NMD-Mujer-c-1_3.html) safe to say that Nike has an advanced pulse on the cultural climate, and Nike Roshe Run Damen (http://www.alberttross.de/nike-roshe-run-c-91/nike-roshe-run-damen-c-91_92/) decided to make this controversial decision with a bit of premonition for public sentiment. Your brand can likely take a bold stance, too, so long as it's reflecting what values those within your organization—and representing it from the Nike Air VaporMax Dames (http://www.roburharlingen.nl/Nike-Air-Vapormax-Dames-c-73_74.html) sidelines—hold dear.