In this post, we look at Adidas’ growing popularity over the past few
Nike Epic React Flyknit Donne years, as well
Nike Air Max 270 Womens as its more recent deceleration. Sentieo gives us some insights into Adidas’ key strategies.The sneakers market — and actually the whole
Nike Internationalist Donne sportswear/athletic footwear sector — has been an interesting space to follow for the past few years. From the rise of yoga-inspired Lululemon (LULU), to the innovative marketing strategies that the triggered growth of German brands Adidas and Puma (PUM), through the volatility of the Nike/Jordan (NKE) brands,
Nike Air Force 1 Damen and the boom and bust of Under Armour
Nike Air Vapormax Womens (UAA). With Sentieo, we’ve been able to track and understand the activity of these companies.The black line shows Google Trends’ raw search data for the word “adidas,” while the pink and the yellow lines are the 3-months moving averages of the Y/Y variation of Google Trends data for the United States and the whole world, respectively.
Nike Air Huarache Womens The Y/Y variation
Nike Roshe Run Womens neutralizes the seasonal effects, while the moving average makes the underlying trend more visible.
In addition to Google Trends, another Mosaic data set that gave us well-timed insights into Adidas’ growing popularity and subsequent deceleration was Alexa website traffic, which helps us track consumer interest. In the chart below, we plotted a 30-day moving average
Nike Air Max 1 Donne (dashed line) and a 90-day moving average (dashed line) for Adidas.com website views. As we can see, the strong run-up and
Nike Air Max 2015 Womens subsequent deceleration was confirmed by the trends in website traffic as well.Sentieo’s alternative data tools allowed us to anticipate Adidas’ deceleration, and will continue to give us an exclusive view into the popularity fluctuations that the brand experiences. As a result of declining customer interest, Adidas’ revenue
Nike Air Max 90 Womens growth and growth expectations
Nike Roshe Run Womens declined to low-to-mid single-digit rates, but the company is implementing other strategies to fuel bottomline growth and reignite sales momentum.
In this post, we will focus particularly on Adidas. The Adidas brand has experienced a strong resurgence in the past few years, thanks to the success of its unique sneaker models and powerful endorsement contracts
Nike Air Max 2017 Damen with non-athlete superstars like Kanye West and Pharrell Williams. As a result, this celebrity-infused strategy was also implemented
Nike Air Max 270 Damen by other sportswear brands like Puma, whose famous personalities include popstar Rihanna.Besides tracking Adidas’ surge in sales and profits, we also use the alternative datasets in Sentieo’s Mosaic tool. This data gives us a unique view of the underlying trends for a particular company or industry. Alternative data
Nike Air Max TN Donne is consistently flowing without
Nike Air Max 90 Donne delay, while new financial information is usually only available every three months (or every six months in many cases). For example, the chart below shows alternative dataset Google Trends (web search data), highlighting Adidas’ massive growth and subsequent deceleration:
!