Adidas earned its place in the footwear and athletic apparel industries by staying true to what motivated its founder, Adi Dassler, nearly a century ago: listen to athletes, and make products that address their needs. Dassler started a shoe company in
Nike Air Max 2015 Damen Herzogenaurach, Germany in 1924, and he scored his first running shoe successes
Nike Air Pegasus 83 Donne very soon afterward; Lina Radke won a gold medal at the 1928
Nike Roshe Run Womens Olympics while wearing his shoes, as did Jesse Owens in 1936.Dassler’s commitment
Nike Air Max Vision Donne to innovation and performance became a hallmark for the company (which he renamed
Nike Air Max 1 Donne Adidas in 1949) and helped it grow into a household name. Adidas popularized now ubiquitous footwear and apparel items, like the track suit and Stan Smith sneakers, and cooked up notable running innovations, like the first tracking computer implanted in a running shoe. More recently, Adidas rocked the running world with the release of its Boost foam in 2013. Using a new formulation developed by the German chemical company BASF, this new cushioning material delivered responsive support that was more durable and provided greater energy return than traditional EVA foam. For runners, Boost created a breed of shoe
Nike Roshe Run Damen that provided superior cushion and didn’t add weight or degrade through
Nike Air Max TN Donne high mileage.
Rival shoemakers quickly followed suit with their own
Nike Roshe Run Donne proprietary cushion materials, which sparked the current foam craze in running
Nike Roshe Run Womens shoes.The company continues to refine Boost, but keep an eye out for other new tech as well. Tailored Fiber Placement debuted in 2018 with the Solar Boost, and this new design technique, which involves individually placing each fiber of the upper, creates an extra snug fit. Bounce, a refined EVA foam used in the Alphabounce shoe, comes integrated with an Adaptive Torsion system that promotes independent movement of the heel and forefoot, which helps your foot move more naturally as you run. Regardless of what shoe you pick, you can rest assured that runners around
Nike Air Zoom Pegasus 34 Womens the world lace up in Adidas shoes to perform at their best.
Nike Air Max TN Damen Check out some of our favorite pairs below.
The original Boost shoe, the Energy Boost set a new bar for cushion and energy return when
Nike Air Zoom Spiridon Femme it debuted in 2013, and it generated quite a bit of head scratching from running
Nike Air Max 90 Womens experts faced with Adidas's bold claims about the shoes’ performance. The Boost
Nike Internationalist Donne midsole, with its dynamic and durable new material, proved to be a major improvement in cushioning. The Energy Boost rewrote the rules for what foam could do—provide cushion, energy return, and flexibility through high mileage, a big departure from the EVA-based clunkers of years past.
